In 2011 the city of Apolda will host the APOLDA EUROPEAN DESIGN AWARD for the seventh time. Since its inception in 1993, the event has become a springboard for talented fashion designers and now counts among the most prestigious fashion design competitions.

The chief aim of the APOLDA EUROPEAN DESIGN AWARD is to support and promote promising young European designers.

The competition is organised by the Apolda Region in the Weimarer Land District of Thuringia. This region is the centre of the German knitwear industry and firmly established as  a player in the European fashion industry. The historic traditions of the sector look set to be successfully carried into the future.

Since 2002 the competition is open to renowned European fashion colleges and their graduands alone. As a result of this clear focus, the APOLDA EUROPEAN DESIGN AWARD has earned something of a reputation as an astute talent scout for European up-and-coming fashion designers.

A key new feature of the competition is the APOLDA DESIGNER NETWORK. This new communication and presentation platform is designed to promote exchange between the elite of young fashion designers and established industry leaders through the latest electronic media.

For 2011 the successful concept of the APOLDA EUROPEAN DESIGN AWARD will be refined and carried forward with a number of select fashion colleges and their outstanding design graduands.

For the organisers:
Rüdiger Eisenbrand
Mayor
Apolda

Hans-Helmut Münchberg
District Administrator
District Weimarer Land 

     
Jürgen Krämer
Chairman Wirtschaftsförder-Vereinigung Apolda-Weimarer Land